Pricing

What it costs. In actual numbers.

Most agencies make you book a call to hear a price. Here's ours up front: projects start at $1.5K and top out around $10K. Every quote is fixed before we build, and it comes with the projected time savings attached.

Single automation

from $1,500

One workflow, wired end to end. The right size for your first automation.

✓One core workflow (e.g. instant lead replies, invoice reminders)
✓Connected to the tools you already use
✓Failure handling and a human-escalation path
✓Documentation and handoff, you own it

Start with a call

Most projects land here

Systems build

$1,500–$10,000

Several connected workflows that remove a whole category of busywork.

✓Multiple workflows built as one system
✓AI steps where they earn their keep, rules where they don't
✓Dashboards or reporting so you see what's happening
✓Sprint demos: you watch it work before launch
✓90 days of post-launch tuning

Book a discovery call

Larger engagements

Scoped per project

Multi-system builds, client portals, and production AI assistants like Supply SA's.

✓Everything in a systems build, at organization scale
✓Deterministic AI assistants for customer-facing work
✓Integration with legacy or government-adjacent processes
✓Care plans available after launch, scoped to the system

Send a project inquiry

The hire-vs-automate math

Run your own numbers. We'll wait.

Slide to match your business. The comparison uses the middle of our typical range, and the break-even math is right there in the open.

Hours of manual admin per week: 10What an hour of that time costs: $25

Doing it by hand, per year$13,000

Typical automation build, once$1.5K–$10K

Break-even (at a $6K build)24 weeks

Kept in your pocket$7,000 / first year

Year two, the system still runs and the payroll line doesn't come back. A hire also gets sick, takes vacation, and eventually leaves with the process in their head.

What moves the number

Four things decide where you land.

How many tools we connect

Two tools talking to each other is simple. Six tools, a CRM migration, and a legacy database is not. Each integration adds build and testing time.

How much judgment the system needs

Deterministic rules are cheap and reliable. AI steps that read, score, or write need guardrails, evaluation, and escalation paths, and those take real engineering.

What happens when it fails

A social post that doesn't publish is an annoyance. A missed compliance step is a lawsuit. Higher stakes mean more failure handling, priced in honestly.

Whether a human stays in the loop

Approval steps, review queues, and handoff points make systems safer and slightly more complex. For customer-facing work, we usually recommend them.

Your real options

Soulwire vs. DIY Zapier vs. a freelancer.

Honest comparison, including when we're not the right answer.

	DIY (Zapier / Make)	Freelancer	Soulwire Studio
Upfront cost	$0 + your evenings	$500–$3K, varies wildly	$1.5K–$10K, fixed quote
Ongoing cost	$30–$300/mo in tool fees, forever	Hourly, every time it breaks	You own the build; your tool fees (typically $20–$100/mo) still apply, care plan optional
Who does the thinking	You, on YouTube at 11pm	Depends who you get	Architecture first: logic, failure handling, escalation, mapped before the build
When it breaks	It breaks silently; leads drop	Hope they're still around	Monitoring, alerts, and a 90-day tuning window
Best for	One simple trigger. Genuinely, start here.	A defined small task with low stakes	Workflows where dropped balls cost real money

No pitch, just math

Want your actual number, not a range?

Thirty minutes. You bring the bottleneck, we bring the opportunity map and a real quote. If automation isn't worth it for you yet, we'll say so.

Book a discovery call →Run the free audit first